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MINOR IN MARKETING
For business and nonbusiness majors
For nonbusiness majors in particular,
the Minor in Marketing responds to the need for marketing knowledge
and skills in a wide variety of organizations and potential career
fields (e.g., development/ fund-raising, customer service and customer
satisfaction, health care and other human service organizations,
copywriting, service design and service operations).
The Minor in Marketing consists
of 18 credits of 300- and 400-level courses. At least junior
standing plus other prerequisites to courses must be met.
Required
two courses (six credits):
| Course No. |
Course Title |
Prerequisite(s) |
| MKTG 308 |
Introduction to Marketing |
ECON 210-211 or
ECON 203 for nonbusiness majors |
| MKTG 476 |
Marketing Management |
15 credits of marketing courses
(15 credits must include MKTG 308) |
Select four courses
(12 credits) from the following with a minimum of one 400-level
course. MKTG 308 is a prerequisite for each of the courses
below.
|
|
| Course No. |
Course Title |
Prerequisite(s) |
| MKTG 310 |
Information for Marketing Decisions |
MGMT 301 |
| MKTG 371 |
Promotion and Advertising Strategy
|
|
| MKTG 373 |
Buyer Behavior |
|
| MKTG 376 |
Dynamics in Retail Management |
|
| MKTG 378 |
International Marketing |
|
| MKTG 472 |
Product Development and Management |
ECON 210-211 or
ECON 203 |
| MKTG 474 |
Personal Selling and Sales Management |
Sr. Standing |
| MKTG 475 |
Services Marketing |
|
| MKTG 478 |
Global Internet Marketing |
|
| MKTG 491 |
Topics in Business (Marketing Topic)
|
|
| MKTG 493 |
Internship in Marketing |
Sr. Standing |
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A cumulative GPA of 2.0 in these courses is required.
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