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Student Activities

(From left to right) Dakota Cotton (AMA President 07-08), Erin Fitzpatrick (AMA President 06-07), and

LaShay Kenney (AMA President 08-09)

VCU Chapter of the American Marketing Association

The VCU Chapter of the American Marketing Association is sponsored through the MKTG department. This association is a student chapter of the National American Marketing Association. The aim of the association is to improve the overall understanding of the facets and principles of marketing within the student body at VCU. The association is dedicated to providing students with a business organization that has a strong networking base that focuses on marketing with dynamic speakers and social networking events.

AMA Events

The AMA routinely hosts guest speakers from the business community to discuss such topics as leadership strategies, marketing, networking, resume writing, interviewing skills, and business analysis. Past guest speakers have included district managers, advertising specialists, CEOs, recruiters, and other business professionals. The AMA is also involved in service including organizing donations to the Virginia Food Bank. Members of the AMA have also had the opportunity to attend special guest speaker events at the Richmond Chapter of the AMA.

Leadership

The officers of the AMA for the 2008-2009 academic year include:

LaShay Kenney (President)
Josh Wilberger (Vice President)
Sarah Spear (Public Relations and Communications)
Justin Baybutt (Membership and Recruitment)
Cassie Harris (Promotion)

The follow students have been elected as officers for the 2009-2010 academic year:

Brittany Gary (President)
Chris Sanders (Vice President)
Eliza Robinson (Secretary)
Tyler Owens (V.P of Recruitment/Membership)
Svetlana Korenman (V.P. of Promotions/Activities)

Student Engagement

The primary goal of the VCU Chapter of the AMA is to increase membership and provide those members with the opportunity to network, gain new marketing skills, and to meet other students with similar goals and professional interests.

There is ample opportunity for students to become involved in community engagement, networking, and leadership opportunities. Students involved in the AMA are giving the opportunity to develop their leadership skills by taking responsibility for takes and having a hands-on approach to the student experience.

Upcoming and Recent AMA Activities

Upcoming Events

Check back to learn more about upcoming events, volunteering activities, and guest speakers for the fall 2009 semester.

Recent Activities

April 20th: The first School of Business and School of Engineering Student Organization Mixer was held Monday, April 20th from 5:00 to 7:00 pm in the Snead Hall atrium. Close to a hundred students from different student organizations attended this event.

April 14th: The AMA hosted Lesley Bruno, Marketing Director, of the Valentine Richmond History Center as a guest speaker. The event was open to all School of Business students and was held in Snead Hall in Room B1212 at 7 pm.

April 10, 2009: Between March 17th and April 7th, the AMA successfully collected 523 lbs of food for the Central Virginia Food Bank, feeding 522 people in the Richmond community. The event was coordinated by the officers of this year's AMA. Their efforts are particularly important given the severely strained situation of food banks due to the economic downturn. A special thank you to the MKTG students and faculty who supported this worthwhile cause.

April 4, 2009: The AMA volunteered at the Children's Museum of Richmond for the CMoR Birthday Bash. The AMA has volunteered at CMoR in the past including the fall Halloween celebration.

March 24, 2009: The AMA was one of the student organization hosts for the Spring Etiquette Dinner on Tuesday, March 24th at the Jefferson Hotel Grand Ballroom. The etiquette dinner was an evening of speaker-led instruction, designed to help students navigate future business functions and interviews involving meals. Josh Wilberger of the AMA and Jamal Ibrahim introduced the speakers at this event.

March 3, 2009: The AMA sponsored guest speaker Andrew Ferguson from EURO RSCG Impact a marketing firm on March 3rd. The last general meeting was held before the guest speaker on Tuesday, March 3rd. Students interested in AMA were welcome to stop by to general meeting.

February 17, 2009: The VCU Chapter of the American Marketing Association had an extremely successful "Meet and Greet" session on Tuesday, February 17th. Members of the MKTG faculty along with faculty advisor Dr. Jodie Ferguson attended this meeting as part of the welcome to new and returning members.