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Recent Publications |
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The Role of Research
in the MKTG
Department
MKTG faculty are
productive scholars
engaged in research
designed to add to
the base of
knowledge in the
field of marketing.
They publish many
articles in academic
and professional
journals, as well as
scholarly books.
They are also
actively involved in
major professional
organizations and
frequently present
their research at
academic
conferences.
Below, you will see
the collective
research output from
MKTG faculty over
the past couple of
years. If you are
interested in a
particular journal
article, book
chapter, or
conference paper,
there may be a link
to the text that
appears immediately
after the citation.
You can also contact
the faculty member
directly via the
faculty page in
order to initiate a
discussion of
his/her research.
We hope that you
enjoy learning more
about our research
endeavors!
.JPG)
Dr. David J. Urban,
Department Chair
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MKTG Faculty
Publications
(forthcoming to
2009): 1.
Adkins, Natalie
and Jae,
Haeran
(2009),
"Marketplace Vulnerability of Limited English
Proficient
Consumers:
Opportunities to
Increase Knowledge
in Macromarketing."
Journal of
Macromarketing,
(forthcoming).
2. Franzak,
Frank, Dennis
Pitta, and
Michael Little
(forthcoming),
"Product Development
for a Stigmatized
Segment," Journal
of Product & Brand
Management.
3. Franzak,
Frank, Wood, Van R.,
Arechavala, Ricardo,
and Pitta, Dennis A.
(2009),
"Commercializing
the Emerging
Technologies of
Joint Public-Private
SMEs in Latin
America: The
Expanded Role of the
University,"
Proceedings, Third International Conference on Strategic Management in
Latin America,
Sao Paulo, Brazil,
January,
(forthcoming).
4. Jae,
Haeran
(forthcoming),
"Syntax
Complexity and
Presentation Order
as Determinants of
Comprehension in
Print
Advertisements,"
Journal of Promotion
Management.
5. Jae,
Haeran and
Cowling, John F.
(forthcoming),
"Objectivity in
Grading: The Promise
of Bar Codes,"
College Teaching.
6.
McDermott, Dennis R.
(2009),
"Assessing
the Differences and
Similarities Between
Hospital Chains and
Independents
Regarding Revenues,
Profits, and
Community
Contributions,"
Health Marketing
Quarterly, 26,
16-26.
7.
Pitta, Dennis and
Franzak,
Frank
(forthcoming),
"Foundations For
Building Share Of
Heart In Global
Brands," Journal
of Product & Brand
Management.
8.
Pitta, Dennis,
Wood,
Van R.
and Franzak,
Frank
(2009),
"Nurturing an
Effective Creative
Culture within a
Marketing
Organization,"
Journal of Consumer
Marketing.
(forthcoming).
9. Wood, Van R., Pitta, Dennis A., and Franzak, Frank
(2009),
"Global Umbrella Brands: Understanding Brand
America and Its Competitors,"
Journal of Global Business Development (forthcoming).
10. Wood, Van R., Pitta, Dennis
A., and Franzak, Frank (2009),
"Successful Marketing by Multinational Firms to
the Bottom of the Pyramid: Connection Share of Heart, Global Umbrella
Brands, and Responsible Marketing,"
Journal of Consumer Marketing (forthcoming).
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MKTG Faculty
Publications (2008):
1.
Jae, Haeran,
Devon DelVecchio,
and
Cowles,
Deborah (2008),
"An Investigation of
Picture-Text
Incongruency in
Print Advertisements
Among Low-and
High-Literacy
Consumers,"
Journal of Consumer
Affairs.
To read this
article,
click here.
2. Ferguson, Jodie L., Dadzie, Kofi Q., and Johnston, Wesley J.
(2008),
"Country-of-Origin Effects in Service Evaluation
in Emerging Markets: Some Insights from Five West African Countries,"
Journal of Business and Industrial Marketing, (forthcoming).
3.
Franzak, Frank
(2007),
"The Role of
Emerging
Technologies for
Future Global
Marketing
Experiences and
Interactions,"
presentation at a
Special Session at
the 2007 American
Marketing
Association Winter Educators'
Conference, New
Directions for
Creating Value
and/or Interactive
Partnerships in
Global Marketing,
San Diego, February.
4.
Franzak, Frank
and
Wood,
Van R.,
"Mapping Learning
Outcomes, Assessment
& Retention Plans:
Business Education
in the 21st
Century,"
presentation at the
2008 NASBITE
Conference,
Alexandria,
Virginia, March 8,
2008.
5.
Graham, Farrah and
Urban, David J.
(2008).
"Women
and Minorities in
Virginia: Attitudes
Toward Public
Education 2001-2005." In T. G.
Shields and S. G.
Davis (Eds.), New
Voices in the Old
South: How Women and
Minorities Influence
Southern Politics.
Tallahassee, FL:
John Scott Dailey
Florida Institute of
Government. 9-20.
6.
Jae, Haeran
and Cowling, John F.
(2008),
"The Use of
Bar Code Technology
in Grading to
Improve Student
Anonymity and Reduce
Identity-Based Bias,"
Marketing Education Review, 18 (1), 65-70. To
read this article,
click here.
7.
Pitta, Dennis,
Wood, Van R.
and Franzak,
Frank
(2008),
"Nurturing
an Effective
Creative Culture
within a Marketing
Organization,"
Journal of Consumer
Marketing
(forthcoming).
8.
Pitta, Dennis and
Franzak, Frank
(2008),
"Foundations
For Building Share
Of Heart In Global
Brands," Journal
of Product & Brand
Management
(forthcoming).
9.
Wood, Van R.
and Karriker, Joy E.
H. (2008),
"Export
Market Decision
Making, Cognitive
Competencies and
Export Performance:
An Empirical
Investigation,"
EconoQuantum
Economics and
Business Journal,
Vol. 3 (3), 33- 70.
10. Wood,
Van R., Franzak,
Frank, and
Pitta, Dennis
(2008),
"Global
Partnerships for
SMEs: A Conceptual
Framework,"
International
Journal of Business
Innovation and
Research,
(forthcoming).
11.
Wood, Van R.,
Pitta, Dennis A, and
Franzak, Frank
(2008), "Successful
Strategic Alliances
with International
Partners: Key Issues
for Small to Medium
Sized Enterprises,"
Proceedings of the
Global Business
Innovation and
Development
Conference, Rio de
Janeiro, Brazil,
January 16-19, 2008,
pp. 373-385.
12. Wood, Van R. and Pitts, Michael
(2008), "Globalization's
Influence on the Advanced Business Education in the Islamic-Arabic Region:
Developing a Joint MBA Business Degree in Egypt,"
IIE Networker (Institute of International Education (Bi-annual
Journal for International Education Professions), New York,
(forthcoming).
13.
Wood, Van R.
and Strickler, John
B. (2008),
"An
Up-Date: Current
Issues and
Challenges in Global
Health Care: The
Good and Not-So-Good
News,"
Proceedings,
Association of
Health Care Research
Conference, Park
City, Utah,
February, published
and available on CD.
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MKTG Faculty Publications
(2007):
1. Cowles, Deborah and Stover, Jill S. (2007),
"Undergraduates' Self-Efficacy Perceptions and Their Use of Online Library
Research Services," Association of Collegiate Marketing Educators,
Proceedings of the 34th Annual Meeting, Federation of Business
Disciplines, March 14-17, 2007, San Diego, California (Award: Best Refereed
Paper in the ACME Marketing Education Track).
2. Jae, Haeran and Cowles, Deborah (2007),
"Picture-Text Incongruency in Print Advertisements: When Pictures, As
Symbols, Harm Low-Literacy Consumers," Atlantic Marketing Association Annual
Meeting.
3. Jae, Haeran, Seevers, Matthew T., and Gassenheimer, Jule
(2007), "Underground Economy and Marketing Exchange: A Macro Perspective,"
Marketing Management Journal, 17 (2), 1-15.
To
read this article, click here.
4. Ferguson, Jodie L. and Johnston, Wesley J. (2007)
"Customer Response to Dissatisfaction," Industrial Marketing and
Purchasing Group World Conference.
5. McDermott, Dennis R. (2007), "A
Comparative Analysis of the Community Contributions and Profits of
Virginia's Hospitals", Health Care Management Review, Vol. 32, No.2,
pp.179-187.
6. Wijnholds, Heiko (2007). "Global Internet Gambling
Market: Legal Challenges for U.S. Public and Free Trade Policies." SMA
2007 Proceedings: Advances in Marketing, pp. 141-145.
7. Wijnholds, Heiko (2007). "Online Gambling Market:
International Legal Challenges for U.S. Public and Free Trade Policies."
(AMA) Marketing and Public Policy Conference Proceedings, pp. 148-149.
8. Wijnholds, Heiko and Little, Michael W. (2007),
"Online Gambling: Murky Legal Status and
Vulnerable Socio-Economic Environment Pose Public Policy Challenges,"
Journal of Internet Commerce, Volume 6, Number 1 pp. 119-138.
9. Wijnholds, Heiko and Little, Michael W., "The
Unlawful Internet Gambling Enforcement Act of 2006: Marketing and Regulatory
Implications", American Marketing Association Summer Educators'
Conference Proceedings, August 2007 Washington D.C.
10. Wood, Van R. (2007), "Globalization: Drivers and Impact
on Higher Education," Proceedings, 12th Annual NASPA (National
Association of Student Affairs Administrators), Our Power and Responsibility
to Shape Education: A Global Dialog, Orlando, Florida, published and
available on CD.
11. Wood, Van R. (2007), Progressive Decision Making for Strategic
Alliances "The PRODEMSTRA Model: A Method For Determining International
Strategic Alliance Feasibility for Small To Medium Sized Enterprises,"
Academy of Marketing Science World Marketing Congress, Verona, Italy,
(July), published and available on CD.
12. Wood, Van R. and Ivanova, Milena (2007), "Sustainability
of Health Care Systems in the Global Environment: The Importance of
Creative Class Health Providers and the Macro-Environmental Dimensions
that Nurture, Attract, Retain and Connect Them," Proceedings of the
Association for Marketing and Health Care Research, Jackson Hole,
Wyoming, (March).
13. Wood, Van R. and Kotak, Hiren H. (2007),
"Global
Education Expansion Programs: Using Project Management and Strategic
Alliance Theory and Practice to Screen Potential International Partners,"
Proceedings, North American Small Business International Trade Educators
(NASBITE) 20th Annual International Conference, Vancouver, Canada,
published and available on CD.
14. Wood, Van R., Franzak,
Frank J., and Dennis A. Pitta (2007), "Attracting and
Retaining the Creative Class: Assessing the Foundation of Latin American
Competitiveness in the Global Knowledge Economy."
The Second International Conference on Strategic Management in Latin
America, Santiago, Chile, January 4-5.
15. Wood, Van R. , Karriker, Joy H. and Williams, L.J.
(2007), "Hierarchical Cognitive Structures in Exporter Decision Making,"
Proceedings, Southern Management Association Conference, Nashville,
Tennessee, 288-293.
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