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Bachelor of Science in Marketing

Program Objective

The Major in Marketing endows the student with a broad working knowledge of contemporary marketing philosophy and practice. Students can choose from a variety of courses that most closely meet their interests and career aspirations. Graduates of this program will find career opportunities in marketing management, advertising, sales, marketing research, public relations, and retailing, among others.

The major is open only to School of Business students, who must complete all foundation and advanced program requirements as described in the Undergraduate and Professional Programs Bulletin.

The University Undergraduate Curriculum Committee (UUCC) recently approved the many changes submitted by the MKTG faculty regarding the BS in Marketing degree program. Students enrolled in the BS in Marketing degree program before the summer of 2009 can proceed with the program that was in existence when they came into the University. To view the former curriculum requirements, click here.

Before enrolling in any MKTG courses, students are required to complete the prerequisite requirements as specified by the VCU Course Bulletin. To view the prerequisite course requirements and descriptions for undergraduate MKTG courses, click here.

Optional Tracks in the MKTG Major

Students who major in marketing have the unique advance of pursuing an optional 'track' within the major. These tracks allow the student to focus their academic pursuits and uniquely tailor their academic curriculum. Pursuing a track is optional and will not be reflected on your diploma; however, concentrating your academic focus on a specific track will help to build your professional resume and focus your educational experience in the marketing program within a certain area of study. The optional tracks include:

Traditional "Marketing Mix" Track

MKTG 450 Product Development and Management

MGMT 386 Supply Chain Management

MKTG 330 Integrated Marketing Communications

ECON 301 Microeconomic Theory

Marketing Communications Track

MKTG 330 Integrated Marketing Communications

MGMT 329/INTL 327 Introduction to Intercultural Communication

MKTG 435 Personal Selling and Sales Management

Retailing Track

MKTG 340 Retail Management

FASH 341 Merchandise Planning and Control

FASH 342 Retail Buying Simulation

MKTG 442 Services Marketing

Distribution Track

MKTG 340 Retail Management

MKTG 435 Personal Selling and Sales Management

MGMT 386 Supply Chain Management

International Track

MKTG 448 Internet Marketing

MGMT 418/INTL 418 International Management

MGMT 419/INTL 419 Doing Business in Europe

Marketing Technology Track

MKTG 448 Internet Marketing

ECON 312 E-Commerce and Markets for Information Goods

INFO 364 Database Systems

Summary of Bachelor of Science in Marketing Curriculum

Prior to beginning the MKTG core curriculum, students must successfully complete the general requirements for undergraduate business degrees. The Bachelor of Science in Marketing core curriculum specific to marketing majors in the School of Business effective the fall of 2009 includes the following:

Complete 12 credits from the following courses:

MKTG 302 Marketing Problems (3 credits)
MKTG 310 Information for Marketing Decisions (3 credits)
MKTG 315 Buyer Behavior (3 credits)
MKTG 320 / INTL 320 International Marketing (3 credits)

Complete 15 credits from the following elective courses:

MKTG 330 Integrated Marketing Communications (3 credits)
MKTG 340 Retail Management (3 credits)
MKTG 435 Personal Selling and Sales Management (3 credits)
MKTG 442 Services Marketing (3 credits)
MKTG 445 Nonprofit Marketing (3 credits)
MKTG 448 Internet Marketing (3 credits)
MKTG 450 Product Development and Management (3 credits)
MKTG 455 Product Innovation da Vinci Project (3 credits)
MKTG 470 Field Project in Marketing (3 credits)
MKTG 475 Honors Seminar in Marketing (3 credits)
MKTG 491 Topics in Marketing (Variable credit - no more than 6 credits total)
MKTG 492 Independent Study in Marketing (1-3 credits)

Total Credits for the Major - 27 credits

Note: Students may use up to 6 credits from the courses listed below in order to fulfill the 15 credits of MKTG electives. Students must complete prerequisites for these courses as specified in the VCU Bulletin:

ACCT 306 Cost Accounting (3 credits)

ECON 301 Microeconomic Theory (3 credits)

ECON 307 Money and Banking (3 credits)

ECON 312 E-Commerce and Markets for Information Goods (3 credits)

FIRE 316 Principles of Real Estate (3 credits)

FIRE 317 Real Property Management (3 credits)

FIRE 333 Risk and Insurance (3 credits)

INFO 361 Systems Analysis and Design (3 credits)

INFO 364 Database Systems (3 credits)

MGMT 302 Business Statistics (3 credits)

MGMT 321 Introduction to Entrepreneurship (3 credits)

MGMT 329/INTL327 Introduction to Intercultural Communication (3 credits)

MGMT 350 Introduction to Project Management (3 credits)

MGMT 386 Supply Chain Management (3 credits)

MGMT 418/INTL 418 International Management (3 credits)

MGMT 419/INTL 419 Doing Business in Europe (3 credits)

MGMT 491 Topics in Management - CEO Class (3 credits)

FASH 341 Merchandise Planning and Control (3 credits)

FASH 342 Retail Buying Simulation (3 credits)