RESUME (January - 2006)
NAME Van R. Wood
(804) 828 - 1746 - Office
(804) 519 - 2022 - Mobile
(804) 379 - 0040 - Home
(804) 828 - 6615 - Fax #1
(804) 828 - 8884 - Fax # 2
E-mail: vrwood@vcu.edu
1979 - 1982 DOCTOR OF PHILOSOPHY IN BUSINESS ADMINISTRATION
MARKETING (Ph.D.)
University of Oregon, Eugene, Oregon
1973 - 1975 MASTER OF BUSINESS ADMINISTRATION (MBA)
MARKETING/INTERNATIONAL BUSINESS (Major)
University of Washington, Seattle, Washington
1971 - 1973 BACHELOR OF ARTS IN BUSINESS ADMINISTRATION (BA)
GENERAL BUSINESS (Major)
University of Washington, Seattle, Washington
1969 - 1971 Midshipman - United States Merchant Marine Academy (USMMA)
Kings Point, New York, Marine Transportation/Logistics (Major)
1994 - Present VIRGINIA COMMONWEALTH UNIVERSITY, RICHMOND, VIRGINIA
School of Business
Philip Morris Endowed Chair in International Business and Professor of Marketing
Areas of Instruction: International/Global Marketing
Marketing Management
Marketing Research
VIRGINIA COMMONWEALTH UNIVERSITY, RICHMOND, VIRGINIA
School of Business
Fast Track Executive MBA Program - Global Challenges Module Coordinator
Area of Instruction: Global Business
1992 - 1994 TEXAS TECH UNIVERSITY, LUBBOCK, TEXAS
College of Business Administration
Professor of Marketing
Areas of Instruction: International Marketing
Marketing Management
Marketing Research
Marketing Thought
Joint Appointment - Health Organizational Management Department, School of Medicine, Texas Tech University Health Sciences Center
1987 - 1992 TEXAS TECH UNIVERSITY, LUBBOCK, TEXAS
College of Business Administration
Associate Professor of Marketing
EMPLOYMENT EXPERIENCE (CONT:)
1982 - 1987 TEXAS TECH UNIVERSITY, LUBBOCK, TEXAS
College of Business Administration
Assistant Professor of Marketing
1979 - 1982 UNIVERSITY OF OREGON, EUGENE, OREGON
College of Business Administration
Graduate Teaching Fellow
1978 - 1979 EASTERN WASHINGTON UNIVERSITY AND GONZAGA UNIVERSITY SPOKANE, WASHINGTON
College of Business Administration
Instructor/Lecturer
1976 - 1978 FEDERICO SANTA MARIA UNIVERSITY AND THE CATHOLIC UNIVERSITY, VALPARAISO, CHILE
Instructor/Lecturer
1975 - 1977 INDUSTRIAL DEVELOPMENT CORPORATION, SANTIAGO, CHILE
(C.I.D.E.M.E. - Peace Corps)
Assistant to the General Manager, International Trade Specialist
SEATTLE, WASHINGTON
Graduate Intern to the Director
1970 - 1971 AMERICAN MAIL LINES, LTD., SEATTLE, WASHINGTON
Officer/Midshipman aboard U.S. Merchant Marine vessel - Oregon Mail, voyages made to Japan, South Korea and Hong Kong
2003 – 2006 VIRGINIA COMMONWEALTH UNIVERSITY – EXECUTIVE MBA PROGRAM
CAIRO, EGYPT (WITH HELWAN UNIVERSITY, EYGPT)
Principle Investigator and Lead Professor – Bi-national Fulbright Commission Grant
Area of Responsibility: Development and Implementation of EMBA Program in
Egypt.
2004 (Spring Semester) GRADUATE SCHOOL OF BUSINESS - ÉCOLE SUPÉRIEURE DES AFFAIRES, PIERRE MENDES UNIVERSITY, GRENOBLE, FRANCE
Visiting Professor – Executive MBA Program
Area of Instruction: International Business Negotiations
2003/2004 SPECIAL CONSULTANT TO THE PRESIDENT AND PROVOST – VIRGINIA
COMMONWEALTH UNIVERSITY, RICHMOND, VIRGINIA, USA
Assignment/Responsibility: Assessment of VCU International Education Operations: Enhancing VCU’s Global Brand Name
2003 (Fall Semester) WUHAN UNIVERSITY, WUHAN, PEOPLE’S REPUBLIC OF CHINA (PRC)
Visit Professor – Executive MBA Program
Area of Instruction: Marketing Management
2003 (Spring Semester) A.B.FREEMAN SCHOOL OF BUSINESS, TULANE UNIVERSITY, NEW ORLEANS, LOUISIANA, USA
Visiting Professor – Executive MBA Program
Area of Instruction: International Marketing
2002 (Fall Semester) GRADUATE SCHOOL OF BUSINESS - ÉCOLE SUPÉRIEURE DES AFFAIRES, PIERRE MENDES UNIVERSITY, GRENOBLE, FRANCE
Visiting Professor – Executive MBA Program
Area of Instruction: International Business Negotiations
International Business Planning Program (IPB – Year 1)
Visiting Professor of International Marketing
Area of Instruction: International Marketing
2001 (Fall Semester)
MONASH UNIVERSITY, MELBOURNE,
AUSTRALIA
Visiting
Professor of International Business
Area
of Instruction:
Advanced International Business Strategies for Globalization Success in
the 21st Century
2000 (Fall
Semester)
MONASH MT. ELIZA BUSINESS SCHOOL,
MONASH UNIVERSITY MELBOURNE, AUSTRALIA
Visiting
Professor of International Business
Area
of Instruction:
Advanced International Business Strategies for Globalization Success in
the 21st Century
International Business Planning Program (IPB – Year 2)
Visiting Professor of International Marketing
Area of Instruction: Advanced International Marketing
International Business Planning Program (IPB – Year 1 and 2)
Visiting Professor of International Marketing
Area of Instruction: Issues in Global Business
1999 (June) CONSORTIUM OF UNIVERSITIES FOR INTERNATIONAL BUSINESS STUDIES – (CIMBA – MBA Program), ASOLO, ITALY
Visiting Professor of International Marketing
Area of Instruction: Global Internet Marketing
Visiting Professor of International Marketing
Area of Instruction: Issues in Global Business
1997 (November) UNIVERSITY OF VALENCIA, VALENCIA, SPAIN
U.S. Department of Education - Seminar - Teleconferencing Technology and Global Education
OTHER EXPERIENCE
(CONT:)
1996 GROUP CERAM - ESC (École Supérieure de Commerce, School of Management, (March/December) MBA Program), NICE, COTE D’AZUR, FRANCE
Visiting Professor of International Marketing
Areas of Instruction: Issues in Global Business
1993/1994 - 1994/1995 UNIVERSITY OF PUERTO RICO (Graduate School of Business)
(December - January) SAN JUAN, PUERTO RICO
Visiting Professor of Marketing
Areas of Instruction: Strategic Marketing Management
International Promotions Strategy
1994 (Spring Semester) INSTITUTE FOR INTERNATIONAL BUSINESS STUDIES (Executive MBA and Full Time MBA Program), MUNICH, GERMANY
Visiting Professor of Marketing
Area of Instruction: Global Strategic Marketing
1992, 1994 CONSORTIUM OF UNIVERSITIES FOR INTERNATIONAL BUSINESS
(Fall Semester/ STUDIES (Agencia Formativa IAL Friuli - Venezia Guilla), PORDENONE, ITALY
Spring Semester) Visiting Professor of Marketing
Area of Instruction: International Marketing
1991 AMERICAN INSTITUTE FOR FOREIGN STUDIES, TEXAS-LONDON
(Fall Semester) CONSORTIUM, LONDON, ENGLAND
Resident Director and Visiting Professor of Marketing
Areas of Instruction: International Marketing
Principles of Marketing
1990, 1991, 1992 UNIVERSITY OF HAWAII AT MANOA, HONOLULU, HAWAII
(Summer Semester) Visiting Professor of Marketing
Area of Instruction: Marketing Management
1988 COPENHAGEN SCHOOL OF ECONOMICS AND BUSINESS
(Spring Semester) ADMINISTRATION, COPENHAGEN, DENMARK
Visiting Professor of Marketing
Areas of Instruction: Strategic Planning
International Marketing
1987 UNIVERSITY OF THE REPUBLIC, MONTEVIDEO, URUGUAY
(Summer Semester) FULBRIGHT SCHOLAR
Faculty of Economics and Administrative Sciences
Area of Instruction: International Marketing Research
1986 MIDDLE EAST TECHNICAL UNIVERSITY, ANKARA, TURKEY
(Summer Semester) Visiting Professor of Marketing
Area of Instruction: International Strategic Planning
1985 HELSINKI SCHOOL OF ECONOMICS, HELSINKI, FINLAND
(Fall Semester) Visiting Professor of Marketing
Area of Instruction: Export Marketing and Research
1985 PORTLAND STATE UNIVERSITY, PORTLAND, OREGON
(Summer Semester) Institute of Trade and Commerce
Assisted in directing international trade efforts for the State of Oregon.
OTHER LANGUAGE(s)
Spanish
PROFESSIONAL
ORGANIZATIONS
Society of International Business Fellows (Class of 1999)
Academy of International Business
American Marketing Association
Academy of Marketing Science
American Association for Health Care Research
Beta Gamma Sigma Honorary Business Fraternity
Phi Beta Delta Honor Society of International Scholars
Phi Kappa Phi Honor Society of Distinguished Scholars
Partners of the America - Virginia - Santa Catarina, Brazil Chapter
PRIMARY TEACHING AND
RESEARCH INTERESTS
INTERNATIONAL MARKETING/GLOBALIZATION (risk assessment, market development and management in international markets).
MARKETING MANAGEMENT (strategic planning and assessment).
PROFESSIONAL AWARDS/HONORS
Virginia Commonwealth University, School of Business, Department of Marketing Nominee – Distinguished Teaching Award – 2005.
Virginia Commonwealth University, School of Business, Department of Marketing Nominee – Distinguished Service Award – 2003, 2004.
Virginia Commonwealth University, School of Business recipient – “Award of Excellence,” (for outstanding research, teaching and service), 2000.
Marketing and Business Law Department (Virginia Commonwealth University) nominee for School of Business Outstanding Service Award, 1998, 1999, 2003, 2004.
Governor’s Award, Commonwealth of Virginia, for outstanding work in the Virginia Economic Development Partnership’s International Market Planning (IMP) Program, 1996.
Chi Chapter, Texas Tech University, nominee for 1994 Phi Beta Delta National Faculty Award.
American Marketing Association, Best Paper Award, 1992 AMA Summer Educators' Conference, "Roles, Perceptions, and Responses in the Franchise Triad: Implications for Overall Franchise Performance," (co-authored with Dr. Pamela Kiecker).
Partners of the Americas Grant Recipient and Fellow, Guanajuato, Mexico, 1991.
College of Business Administration (Texas Tech University) faculty designee - Tom Abraham Graduate Fellowship, 1990.
Marketing Department (Texas Tech University), nominee for College of Business Administration Research Award, 1988, 1989, 1990, 1991, 1992.
Fulbright Scholar, 1987, Montevideo, Uruguay.
Wood, Van R., Joy E.H.
Karriker and Larry Williams, “Export Market Decision Making, Cognitive
Competencies and Export Performance: An Empirical Investigation,” (manuscript
under review – Journal of Business
Studies ).
Wood, Van R. and N. Michael Dudynskay, “Americanization or Globalization: Alternative Models That Will Shape International Business,” (manuscript in development).
Wood, Van R. “Globalization’s Effect on World Health Care Systems: Current Issues and Research Directions,” (manuscript in development).
Wood, Van R. (2006), “Globalization and Higher Education: Eight Common Perceptions from University Leaders,” IIE Networker (Institute of International Education – Bi-annual journal for international education professions), New York, (lead article, forthcoming, Spring Issue).
Wood, Van R. (2004), “The
Challenges in Higher Education at the Beginning of the 21st Century:
An International Response – Opportunities in the Global Educational Arena,
Quality Development in Postgraduate Education (Qualitatsentwicklungin der
Postgradualen Weiterbildung), Waxmann Verlag GmbH (Printed in Austria) 408 -
420.
Wood, Van R. (2000), “How Important Is Knowledge of the Cultural Environment When Evaluating Potential Export Markets?: Empirical Results from A Sample of Experienced U.S. Exporters,” The Finnish Journal of Business Economics, (4), 541 –
557.
Wood, Van R., and Kim R. Robertson (2000), "Evaluating International Markets: The Importance of Information By Industry, By Country, and By Type of Export Transaction," International Marketing Review, Vol. 17, (1), 34 – 55.
Wood, Van R., Shahid Bhuian, and Pamela Kiecker (2000), “Market Orientation and Organizational Performance in Not-For-Profit Hospitals,” Journal of Business Research, Vol. 48, (1), 213 – 226.
Wood, Van R., John R. Darling, and Mark Siders (1999), "Consumer Desire to Buy and Use Products In International Markets: How To Capture It, How To Sustain It," International Marketing Review, Vol. 16, (3), 231 – 256.
Wood, Van R. and Kim R. Robertson (1997), “Strategic Orientation and Export Success: An Empirical Study,” International Marketing Review, Vol. 14, (6), 424 – 444.
Bell, Jim, David Demick, Patrick Ibbotson, Sitki Karajan and Van Wood (1997), “Marketing Education Without Borders: Exploiting the New Information Technologies,” Journal of Marketing Management, Vol. 13, 7, October, 615 – 624.
McClure, Nancy R., Pamela Kiecker, and Van R. Wood (1997), “Is Price a Signal of Service Quality? Challenging Conventional Wisdom in the Health Care Industry,” Journal of Nonprofit and Public Sector Marketing,” Vol. 5, (4), 27 – 47.
Wood, Van R. and Pamela Kiecker (1995), "A Contingency Model for Franchise Management: The Role of Leadership Style and Perceived Expertise," Journal of Marketing Channels, Vol. 4, (3), 1 – 31.
Nihom, Joe, Tom R. Gillpatrick, and Van R. Wood (1994), "Health Care Cost Containment: Rationing Medical Technology," Journal of Ambulatory Care Marketing, Vol. 5, (2), 57 – 68.
Wood, Van R. and Sudhir Tandon (1994), "Key Components in Product Management Success (and Failure): A Model of Product Managers' Job Performance and Job Satisfaction in the Turbulent 1990s and Beyond,” The Journal of Product and Brand Management, Vol. 3, (1), 19 – 38.
Wood, Van R., John R. Darling, and Shahid N. Bhuian (1993), "The Market Competitiveness of Major Industrialized Countries: A Longitudinal Examination of Western European, the Pacific Rim, and North American Consumer Product Rivalries," The Finnish Journal of Business Economics, Vol. 41, (3), 202 – 232.
Wood, Van R. and John R. Darling (1993), "The Marketing Challenges of the Newly Independent Republics: Product Competitiveness in Global Markets," Journal of International Marketing, Vol. 1, (1) (Winter), 77 – 102.
Wood, Van R. and Shahid N. Bhuian (1993), "Market Orientation and Nonprofit Organizations: Performance Associations and Research Propositions," Journal of Nonprofit and Public Sector Marketing, Vol. 1, (1), 7 – 32.
Wood, Van R. and Kim R. Robertson (1992), "Strategic Planning and Marketing Research for Older, Inner-City Health Care Facilities: A Case Study," Journal of Ambulatory Care Marketing, Vol. 5, (1), 131 – 150.
Mishra D.P., Jagdip Singh, and Van R. Wood (1991), "An Empirical Investigation of Two Competing Models of Patient Satisfaction," Journal of Ambulatory Care Marketing, Vol. 4, (2), 17 – 36.
Wood, Van R. and Roy Howell (1991), "A Note on Hispanic Values and Subculture Research: An Alternative View," Journal of the Academy of Marketing Science, Vol. 19, (1), 61 – 67.
Singh, Jagdip, Van R. Wood, and Jerry Goolsby (1990), "Consumer Satisfaction with Health Care Delivery: Issues of Measurement, Issues of Research Design," Journal of Ambulatory Care Marketing, Vol. 4, (1), 105 – 115.
Darling, John R. and Van R. Wood (1989), "A Longitudinal Study Comparing Perceptions of U.S. and Japanese Consumer Products in a Third/Neutral Country: Finland 1975 to 1985," Journal of International Business Studies, Vol. 21, (3), 427 – 450.
Hunt, Shelby D., Van R. Wood, and Lawrence B. Chonko (1989), "Corporate Ethical Values and Organizational Commitment in Marketing," Journal of Marketing, Vol. 53, (3), 79 – 90.
Burnett, John J. and Van R. Wood (1988), "A Proposed Model of the Donation Decision Process," Research in Consumer Behavior, Vol. 3, JAI Press, Inc., Greenwich, Conn., 1 – 47.
Wood, Van R. and Jerry R. Goolsby (1987), "Foreign Market Information Preferences of Established U.S. Exporters: An Empirical, Multi-Industry Analysis," International Marketing Review, Winter, Vol. 4, (4), 43 – 52.
Hunt, Shelby D., Lawrence B. Chonko, and Van R. Wood (1987), "Advertising Education and Successful Advertising Careers: Are They Related?", Journal of Advertising Research, April/May, Vol. 27, (2), 43 – 52.
Wood, Van R. and Scott J. Vitell (1986), "Marketing and Economic Development: Review, Synthesis and Evaluation," Journal of Macromarketing, Spring, Vol. 6, (1), 29 – 48.
Tull, D.S., Van R. Wood, Dale Duhan, Tom Gillpatrick, Kim R. Robertson, and James G. Helgeson (1986), "Leveraged Decision Making in Advertising: The Flat Maximum Principle and Its Implications," Journal of Marketing Research, February, (23), 25 – 32.
Hunt, Shelby D., Lawrence B. Chonko, and Van R. Wood (1986), "Marketing Education and Marketing Success: Are They Related?" Journal of Marketing Education, Summer, Vol. 8, (2), 2 – 13.
Wood, Van R. (1986). "The Information Needs of Exporters: Theory, Framework and Empirical Test", The Finnish Journal of Business Economics, Vol. 35, (1), 3 – 22.
Wood, Van R. and Scott J. Vitell (1986), "Response to Boddewyn's Comment Concerning Marketing and Economic Development: Review, Synthesis, and Evaluation," Journal of Macromarketing, Spring, Vol. 6, (1), 50.
Wood, Van R., Lawrence B. Chonko, and Shelby D. Hunt (1986), "Social Responsibility and Personal Success: Are They Incompatible?" Journal of Business Research, 14, 193 – 212.
Wood, Van R. and Jagdip Singh (1986), "Strategic Planning for Health Care Markets: A Framework and Case Study In Analyzing Diagnosis Related Groups (DRG's)," Journal of Health Care Marketing, September 6, (3), 19 – 28.
Hunt, Shelby D., Lawrence B. Chonko, and Van R. Wood (1985), "Organizational Commitment and Marketing," Journal of Marketing, Winter, 49, (1), 112 – 126.
Hunt, Shelby D., Nina Ray, and Van R. Wood (1985), "Behavioral Dimensions of Channels of Distribution: Review and Synthesis," Journal of the Academy of Marketing Science, Summer (13), 2, 1 – 24.
Wood, Van R. and Kim R. Robertson (2006), “Globalization and U.S. Universities: What Realities Are Most Relevant to the Successful Internationalization of Institutions of Higher Education,” Proceedings, The Academy of Marketing Science, San Antonio, Texas (forthcoming – March 1).
Wood, Van R. , Yasar Ozcan, Peter Aiken and Mike Pitts (2005), “Education as a Dynamic Change Agent: The Advanced Educational Needs of Present and Future Business Leaders in the Middle East,” Proceedings, The Persian Gulf: A Region In Transition, Southern New Hampshire University Press, Manchester, NH,
September, 7 – 23.
Franzak, Frank, Van R. Wood,
Dennis Pitta and Doug Clark (2005), “Global Marketing Management Strategies
for Overcoming Barriers to Creative Class Formation,” Proceedings, Academy
of Marketing Conference, (Emerging Topics in Global Marketing), Dublin,
Ireland, July, (published and available on CD, p. 2-12).
Wood, Van R. and Ahmed Makhani (2005), “Current Issues and Challenges in Global Health Care: The Good and Not-So-Good News, Proceedings, Association of Health Care Research Conference, Lake Tahoe, Nevada, March, (published and available on CD and Internet - F:\Proceedings.htm– p. 1-15)
Wood, Van R. and Ahmed Makhani (2004), “Globalization and the State of Health Care Worldwide,” Proceedings, Association of Health Care Research Conference, Breckenridge, Colorado, March, (published and available on CD and Internet - F:\Proceedings.htm– p. 1-16).
Wood, Van R. and Pamela Kiecker (2004), “Creating Islands of Excellence in the Global Educational Arena,” North American Small Business International Trade Educators (NASBITE) – 17th Annual International Conference, Las Vegas, Nevada, April, 38 - 49.
Wood, Van R. and N. Michael Dudynskay (2003), “A Brand Focused Explanation of Globalization: The Meaning, Significance and Future of BrandAmerica,” Proceedings, Academy of Marketing Science Annual Conference, Washington, D.C., May, 318 - 322.
Wood, Van R. and George L. Hiller (2003), “A New Urban Model and Strategy for International Trade Education,” Proceedings, North American Small Business International Trade Educators’ 16th Annual International Conference, San Antonio, Texas, April, 205 – 213,
Wood, Van R., Kim R. Robertson, and Mark Siders (2003), “The Cognitive Structure
Underlying Export Market Selection: An Empirical Investigation of Experienced Exporters’ “Mental Map” of Foreign Environments,” Proceedings, American Marketing Association Winter Marketing Educators’ Conference, Orlando, Florida, February, 226 – 233.
Wood, Van R., Michael W. Pitts, and Jim Bell (1999), “Delivering Communication Technologies: Trans-Atlantic Experiences,” Proceedings (Abstracts), Six Annual International Conference For Educational Innovation In Economics and Business (EDINEB), Bergin, Norway, July, 32 – 34.
Franzak, Frank J., Van R. Wood, and Dennis E. Pitta (1999), "Moving From Global Teams to Intercultural Teams: The Role for Education,” Proceedings, Academy of Marketing/American Marketing Association Meetings, Stirling, Scotland, July, 67 – 78.
Wood, Van R., Pamela Kiecker, and Jan F. Chlebowski (1998), “The State of Russian Biotechnology: Perceptions of U.S. Chief Executive Officers,” Proceedings, 1998 Academy of Business Administration, Barcelona, Spain, July, 79 – 87.
Franzak, Frank J. and Van R. Wood (1997), “Climate For Innovation and Organizational Culture: Exploring The Relationship," Proceedings, Annual Conference of the Product Development and Management Association, Monterey, California, October, 273 – 297.
Barger, Kevin L., Van R. Wood, and Leslie F. Thompson (1997), “Managed Care in International Markets: A General Overview,” Proceedings, Advances In Health Care Research, Big Sky, Montana, March, 60 – 69.
Bell, Jim, Sitki Karajan, and Van R. Wood (1997), “Marketing Education Without Borders:
Exploring the New Information
Technologies,” Proceedings: UK Marketing Academy
Conference, Manchester, England, July, 24 – 32.
Wood, Van R., Jim Bell, and Tom R. Gillpatrick (1996), “IPIRL - The Interactive Partnership For Interactive Research and Learning: Striving For International Collaborative Learning Through Exploitation of Information Technologies,” Proceedings, Third Annual International Conference For Educational Innovation In Economics and Business (EDINEB), Orlando, Florida, December, 17 – 25.
Bell, Jim, Van R. Wood, and Sitki Karahan (1996), “Export Market Research in Cyberspace: To Go Boldly…?,” Proceedings, Symposium On Teaching Technology & The Twenty First Century, P. Ibbotson and M. Mallon, eds., University of Ulster at Coleraine, Northern Ireland, September, 36 – 43.
Wood, Van R. and Kim R. Robertson (1996), “Strategic Orientation and Export Success: An Empirical Study,” Proceedings, American Marketing Association Educators’ Conference, C. Droge and R. Calantone, eds., San Diego, California, August, 102 – 103.
McClure, Nancy Ryan, Pamela Kiecker, and Van R. Wood (1996), “Health Care Costs and Benefits: Examining the Influence of Entitlements on Consumer Satisfaction, Proceedings, The American Association For Advances in Health Care Research, Marcia L. Ruwe and Joby John, eds., Park City, Utah, March, 49 – 59.
Tandon, Sudhir, and Van R. Wood (1996), “Product Managers: Keys to Their Success in the Turbulent 1990s and Beyond,” Proceedings, Third Annual American Conference, The American Society of Business and Behavioral Sciences, John W. Murry, Jr., eds., Las Vegas, Nevada, February, 214 – 221.
Kiecker, Pamela and Van R. Wood (1995), “The Evolution of Franchising: Franchisors’ Views on Changing Channel Relationships,” Proceedings, National Conference of the Academy of Business Administration, S. Amin and N. Peery, Jr., eds., Reno, Nevada, February - March, 838 – 845.
Wood, Van R. and Sudhir Tandon (1993), "Boundary Spanning, Information Power, Interfunctional Coordination and Strategic orientation: Key Ingredients For Successful Product Management in the 1990s," Proceedings, American Marketing Association Educators' Conference, D. W. Cravens and P. R. Dickson, eds., Boston, Massachusetts, August, 373 – 375.
Roupe, Don, Tom R. Gillpatrick, and Van R. Wood (1993), "The Americans with Disabilities Act: A New Challenge for Hospitals," Proceedings, The American Association for Advances in Health Care Research, R. Hoverstad and H.L. Meadow, eds., Lake Tahoe, Nevada, March, 134 – 139.
Wood, Van R. and Pamela Kiecker
(1992), "Roles, Perceptions and Responses in the Franchise Triad:
Implications for Overall Franchise Performance," Proceedings,
American Marketing Association Educators' Conference, R.P. Leone and V. Kuner,
eds., Chicago, Illinois, August, 492 – 493.
Robertson, Kim R. and Van R. Wood (1992), "Satisfaction with the United Kingdom (U.K.) Healthcare System: Lessons For the U.S.," Proceedings, The American Association for Advances in Health Care Research, R. Hoverstad and A.L. Balaz, eds., Jackson Hole, Wyoming, March, 143 – 150.
Robertson, Kim R. and Van R. Wood (1991), "Getting Close to the Undergraduate Market," Proceedings, American Marketing Association's Marketing Educators' Conference, Mary C. Gilly, et al., eds. San Diego, California, August, 700 – 701.
Vasquez, Arturo Z. and Van R. Wood (1990), "The Role of Foreign Market Opportunities and Domestic Market Conditions in the Company Decision to Export," Proceedings, Business Association of Latin American Studies, Denise Dimon and Robert Lendberg, eds., Albuquerque, New Mexico, April, 135 – 141.
Wood, Van R. and James H. Newcomb (1990), "EC 92 and Banking Services: Concerns, Changes and Challenges," Proceedings, Western Decision Sciences Institute, V. V. Bellur, ed., Vancouver, British Columbia, Canada, March, 203 – 209.
Wood, Van R. and Arturo Z. Vasquez-Parraga (1989), "Identifying the Key Factors in the Company Decision to Export," Proceedings, Mountain Plains Management Association Conferences, Pueblo, Colorado, October, 321 – 335.
Wood, Van R. (1989), "Organizational Commitment and International Competitiveness," Proceedings, Academy of Marketing Science, Orlando, Florida, May, 132 – 137.
Troye, Sigurd Villads and Van R. Wood (1989), "A Conceptual Perspective of International Marketing: Meeting the Educational Challenges of the 1990's and Beyond," Proceedings, The Eighth Annual Symposium of the Monterey Institute of International Studies, Monterey, California, February, 84 – 95.
McBane, Donald A., Van R. Wood and Jagdip Singh (1989), "Health Care Issues and Hispanics: Overview and Research Suggestions," Proceedings, The American Association for Advances in Health Care Research, Snowbird, Utah, April, 22 – 26.
Singh, Jagdip, Van R. Wood and Jerry Goolsby (1989), "The Measurement of Consumer Satisfaction with Health Care Delivery," Proceedings, The American Association for Advances in Health Care Research, R. E. Kriner and G. T. Baker, III, eds., Snowbird, Utah, April, 27 – 31.
Wood, Van R. and T.R. Gillpatrick (1987),"Q-Sort versus Rating Scale Techniques: Do They Make a Difference in Social Sciences Research Results?" Proceedings, Southern Marketing Association, New Orleans, Louisiana, November, 188 – 191.
Wood, Van R., Tom R. Gillpatrick, and Kim R. Robertson (1987), "International Marketing and American Agriculture: Current Situation and Considerations for the Future," Proceedings, Academy of International Business (SE U.S. Region), New Orleans, Louisiana, Douglas Lamont, ed., November, 268 – 278.
Wood, Van R., Jerry R. Goolsby, and Jagdip Singh (1987), "Expanding Strategic Planning for Health Care Markets: A Framework for Long Term Planning," Proceedings, The American Association for Advances in Health Care Research, M. Vankatesan, ed., Snowbird, Utah, April, 13 – 17.
Breaux, Tim, Tom R. Gillpatrick, and Van R. Wood (1987), "Using Internal Cost Accounting Information in Marketing Decision Making for Hospitals." Proceedings, The American Association for Advances in Health Care Research, M. Vankatesan, ed., Snowbird, Utah, April, 6 – 9.
Wood, Van R. (1986), "Cross-Cultural Perspective: Finland – Some Observations and Managerial Implications," Proceedings Decision Sciences Institute, Eighteenth Annual Meeting, Sang M. Lee, ed., Honolulu, Hawaii, November, 497 – 499.
Robertson, Kim R. and Van R. Wood (1986), "Errors in Social Science Research: Classification and Research Suggestions," Proceedings, National Social Science Association, NSSA - Annual Conference, Vol. 1, (1), San Antonio, Texas, October, 45 – 49.
Wood, Van R. and Jerry Goolsby (1986), "Information Needs of Exporters: A Comparison Between Latin America and Various World Areas," Proceedings, The Business Association of Latin American Studies - BALAS Annual Conference, Estes Park, Colorado, April, 175 – 183.
Baliga, B.R. and Van R. Wood (1986), "Structured Analysis of the Health Care Industry," Proceedings, The American Association for Advances in Health Care Research, M. Vankatesan and Wade Lancaster, eds., Snowbird, Utah, April, 53 – 58.
Wood, Van R. and Scott J. Vitell (1985), "Marketing's Contribution to Economic Development: A Look at the Last Thirty Years," Proceedings, The 2nd World Marketing Congress, Marketing in the 1990's and Beyond, Shaw, et al., eds., University of Stirling, Scotland, August, 153 – 164.
Wood, Van R., Carolyn Marlow Nelson, and T.R. Gillpatrick (1985), "The Competitive Standing of the U.S. Textile Industry: Current Situations and Future Directions," Proceedings, Southern Marketing Association, Marketing: The Next Decade, D. Klein and A. Smith, eds., Orlando, Florida, November, 251 – 255.
Gillpatrick, T.R., Robert R. Harmon, and Van R. Wood (1985), "Price Sensitivity Measurements for New Products," Proceedings, American Marketing Association, Marketing Educators' Conference, R. Lusch, et. al., eds., Washington, D. C., August, 396 – 399.
Wood, Van R. and Jagdip Singh (1985), "Strategic Planning for Health Care Markets: A Conceptual Framework for Analyzing Diagnosis Related Groups (DRG's)," Proceedings, Advances in Health Care Research, Scott Smith and M. Vankatesan, eds., Park City, Utah, April, 1 – 4.
Chonko, Lawrence B., and Van R. Wood (1985), "Purchasing Manager Behavior: Role Considerations and Research Suggestions," Proceedings, Southwest Business Symposium, J.T. Samaras, ed., Edmond, Oklahoma, April, 536 – 554.
Chonko, Lawrence B. and Van R. Wood (1984), "Organizational Commitment: Do Job Levels and Job Characteristics Make a Difference?" Proceedings, Southern Marketing Association, Marketing Comes of Age, D. Klein and A. Smith, eds., New Orleans, Louisiana, November, 89 – 93.
Wood, Van R. (1984), "Strategic Planning From A `Systems' Perspective: Conceptual Development and Example," Proceedings, Southern Marketing Association, Marketing Comes of Age, D. Klein and A. Smith, eds., New Orleans, Louisiana, November, 295 – 297.
Wood, Van R., M. Vankatesan, and Gerald Albaum (1984), "Evaluating New Service Opportunities for Medical Clinic: An Empirical Investigation," Proceedings, Advances in Health Care Research, Scott Smith and M. Vankatesan, eds., Park City, Utah, April, 15 – 17.