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UNDERGRADUATE programs
BS in Marketing
By studying marketing
the student will be provided with a broad working knowledge of contemporary
marketing philosophy and practice. Students can choose from a variety of
courses that meet their interests and career aspirations. Graduates of this
program will find career opportunities in marketing management,
advertising, sales, marketing research, public relations and retailing
among others.
Major Requirements (3 credits each)
MKTG
310 Information for Marketing Decisions
MKTG
378 International Marketing
MKTG
476 Marketing Management
Select
Six Courses From the Following List (18 credits total)
MKTG
371 Integrated Marketing Communications
MKTG
372 Product Development and Management
MKTG
373 Buyer Behavior
MKTG
376 Dynamics of Retail Management
MKTG
474 Personal Selling and Sales Management
MKTG
475 Services Marketing
MKTG
478 Global Internet Marketing
MKTG
491 Topics in Marketing
MKTG
492 Independent Study in Marketing
MKTG
493 Internship in Marketing
Minor in Marketing
A minor in
marketing is available to business and non-business majors. It recognizes
the cross-functional nature of today’s business environment and the growing
importance of the customer orientation in all organizations, public and
private, for-profit and not-for-profit, domestic and global. For
non-business majors in particular, the minor in marketing responds to the
need for marketing knowledge and skills in a wide variety of organizations
and potential career fields. It consists of 18 credit hours of 300- and
400-level marketing courses as follows:
MKTG 308
Introduction to Marketing, MKTG 476 Marketing Management and 12 credits of
approved electives with at least three of these 12 credits at the
400-level. All prerequisites to courses must be met. Additional information
regarding the minor in marketing can be obtained from the School of Business,
Office of Undergraduate Studies, Room 3119 or from
the chair of the Department of Marketing.
Post-Baccalaureate Certificate in
Marketing
This
certificate is designed for students who have earned a baccalaureate degree
in a field other than marketing who now desire an extensive, current
knowledge of marketing. Successful completion of the post-baccalaureate
certificate in marketing recognizes the cross-functional nature of today’s business
environment and the growing importance of the customer orientation in all
organizations, public and private, for-profit and not-for-profit, domestic
and global. A complete description of the program is given in the Undergraduate
Bulletin.
GRADUATE programs
Technology-focused
MBA with concentration in Marketing
Instead of
general course of study, three electives in Marketing should be selected.
More about the program and requirements here...
Global Marketing Management
link
The Masters of Science in Business with Global
Marketing Management concentration offers students the opportunity to
concentrate their studies in international marketing and contemporary
issues in marketing management while taking courses in other business
disciplines that support the program’s focus on global business management.
Students select foundation, core and/or elective courses in accounting,
economics, finance, information systems or management to complement
marketing courses in the program. Students interested in preparing for the
increasingly global nature of business will be well suited for this unique
master of science degree program. All degree candidates are strongly
encouraged to participate in an intensive study program in a foreign
language and/or a foreign study program. Read about the curriculum here...
International Business Certificate
Program
This program is offered to executives,
managers and advanced students. Next IBCP will be offered in 2006 Fall
semester.
Pictures from the Port of Richmond IBCP
class
 2003  2002
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