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School > Academics > Departments > Marketing  > Overview

Overview

 

 

 

Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its customers.  
                                             -- American Marketing
Association, 2004


Thank you for visiting our website.  We hope the content here will answer your questions and provide information that is of value to you. 

As a Marketing Major, you will join one of the most popular majors at VCU and at most universities.  The job opportunities for marketing majors are numerous.  You can pursue rewarding careers in fields such as personal selling, sales management, brand management, product development, retailing, on-line/interactive marketing, advertising, public relations, and marketing research.  It has been estimated that marketing and marketing-related positions constitute about 30% of all U.S. jobs.  In addition, numerous international opportunities await those with the ambitions to pursue them.  Furthermore, a marketing career is often considered one of the best training grounds to top level corporate leadership. 

In the classroom, VCU’s marketing faculty members provide a comprehensive introduction to the many topics and concepts that make up today’s marketing professions.  In addition, you will have the opportunity to participate in high quality learning experiences that broaden the traditional classroom, in projects and exercises involving many business organizations and agencies of state and local government.  Marketing has an extensive internship program. 

Please explore our site to find out more about VCU Marketing’s curriculum, faculty, student organizations, and events.  Information is provided for you to learn more about the dynamic field of marketing.  And as marketers well know, the major advantage of the Internet is interactivity.  Don’t hesitate to contact us with your questions and comments. 

 

 

 

 

 

 

 

 

School of Business, Virginia Commonwealth University
1015 Floyd Avenue, Box 844000
Richmond, VA 23284-4000

phone: (804)828-1595
fax: (804)828-8884
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Department of Marketing
1015 Floyd Avenue, Box 844000, Room 5148
Richmond, VA 23284-4000
phone: (804) 828-1618
fax: (804) 828-0200
email: fjfranza@vcu.edu (Department Chair)

 

 

 

Last dated: 03/30/07