Description
Companies involved
in retailing afford the graduate an early opportunity to use
professional knowledge to improve company profits through the
maintenance of appropriate assortments of goods and services in
locations easily accessible to customers.
Career Opportunities
Historically,
starting pay and job assignment in retailing have been at lower
levels in terms of salary and initial responsibility. However,
opportunity for advancement has been strong. Among the wide variety
of routes to top management in retailing are merchandise management
and store management. The progression in the former would be from
assistant buyer to merchandise division manager. For the latter, it
would be assistant department (sales) manager to department manager
to store (branch) manager. The buyer is primarily concerned with
assortment selection and promotion. The department manager is
concerned with sales force management and display.
Entry Level Positions
Entry-level
positions in retailing management include Assistant Buyer positions,
and Department Manager positions. The larger chain and department
stores have formal training programs for retail management, some of
which are among the best in the country.
Requisite Personal Qualities
Leadership,
communication skills, ability to work in fast-paced environment,
knowledge of the store environment, and results-oriented motivation
characterize those poised for success in retailing management.
Academic Preparation
A diverse
background often characterizes retailing management positions.
Knowledge of sales and selling techniques is important. Emphasis in
retailing is a plus but is not required.
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