Description

Many marketing students become intrigued with the mystique and adventure promised by a career in international marketing.  Opportunities in international marketing are growing as technology removes physical and communication barriers that have traditionally separated cultures.  Planning and managerial positions abroad usually go to people who have had some international marketing experience at headquarters. Starting jobs in international marketing at headquarters vary widely, but for a person with a master's degree, it usually involves research, strategy planning, or coordinating activities.

Career Opportunities

Some organizations hire recent college graduates for international marketing, but most select MBAs and/or experienced personnel who have proven themselves in domestic operations.  This situation is changing as more and more companies recognize the pervasiveness of global business.  Because competitors from foreign countries are entering overseas markets, they are involved in global marketing whether they consider themselves international or not. 

Entry Level Positions

Because much international placement is conducted within the firm, a domestic sales position with a global company may be the best first step toward international opportunities.

Requisite Personal Qualities

Fluency in appropriate foreign languages and understanding foreign cultures are useful.

Academic Preparation

A broadly based background in marketing is recommended, with emphasis on sales management, market research, and marketing strategy.