Description

Careers in advertising are not limited to writers and artists. Instead, advertising is an important business communication function that requires gathering information, planning, and making decisions.  These managerial activities involve all aspects of marketing.

Although compensation for advertising is generally comparable to that of other business executives, opportunities for rapid advancement in advertising usually are greater than in other fields because of less emphasis on age or length of employment. 

Because of the attractiveness of working in the fast-paced advertising field, entry-level positions can be difficult to obtain.  Participation in internships, workshops, and association events is recommended to network and build contacts. 

Career Opportunities

Positions in advertising are typically with advertising agencies, media, and in the advertising departments of major manufacturing and retail organizations.  Account management, marketing research, and consulting opportunities are typical of career choices. 

Entry Level Position

Assistant Account Manager is a typical first position in an advertising agency for a recent college graduates with a degree in marketing.  Other starting positions include Assistant Media Buyer, Research Assistant, and Account Coordination in the Traffic Department.  Competition for these jobs is extensive, as marketing majors compete with students from English, communication, psychology, and sociology. 

Requisite Personal Qualities

Ability to communicate and knowledge of the behavioral sciences are essential.  People skills, presentation skills, creativity, and self-motivation are important.