Courses

MKTG 697 - Guided Study (IBCP)

This VCU 697 course - International Business from the Professional’s Perspective - is a unique opportunity to receive a practical, broad-based view of what it takes to be successful in international business in the 21st century. Enrollment is limited and required prior admittance.

The 12-week curriculum includes the following sessions:

• Globalization as the “Super Story” of Our Time
• Strategy and Management in the International Business Arena: Doing the Right Thing and Doing Things Right
• Global Marketing Research: How to Find Out What You Don’t Know About International Markets
• Exporting and Importing: Assessing Readiness, Identifying Potential Markets and Sources of Supply
• Global Marketing of Services: Using Your Education in World Markets
• How Can the State and Federal Government Help: Programs to Get You Started
• International Banking and Insurance Issues
• Corporate and Country Culture: Impact on International Business Success
• Legal Issues in the Global Business Arena
• International Entrepreneurship

The VCU School of Business, partnering with a number of Richmond-based organizations including the Richmond Export-Import Club, Greater Richmond Partnership, Virginia Economic Development Partnership, the World Affairs Council of Greater Richmond, the Greater Richmond Chamber of Commerce and others brings together a special faculty of academics and international business practitioners to this once a year course.

MKTG 693 - Globalization and Marketing Strategy

MKTG 693 - a graduate – level guided study, 3-credit course. This elective course will focus be on Globalization and Marketing Strategy and will require enrolled students to – 1) grasp the basics of global marketing strategy and implementation and 2) prepare an internationally focused market research proposal and develop a strategically focused report for a “real world” organization located in the Richmond/Central Virginia area. Students will typically work in teams of 3 or 4 per project. Organizations cooperating in this course will be designated by Dr. Wood.

This course is intended to give participating students an opportunity to experience the issues confronting business in today’s global environment and the decisions that have to be made by managers competing in the international marketplace. It is also intended to be flexible in timing and respond to enrolled students’ needs with respect to their schedules.

This is a hands-on, action-oriented course that will give participating students a chance to research and propose meaningful global business strategies to the organizations and executives/manager(s) with whom they will be collaborating.

MKTG 378 - International Marketing

Semester course; 3 lecture hours. 3 credits. Prerequisites: MKTG 308 or permission of department chair, and junior standing. This course is designed to orient students toward global marketing and to develop an understanding of the differences among foreign marketing environments. Subject areas emphasized are the differences and similarities between domestic and international marketing and changes in the international marketing environment. This course also introduces students to international marketing policies. Formerly MRBL/INTL 378.

MKTG 308 - Introduction to Marketing

Semester course; 3 lecture hours. 3 credits. Prerequisites: ECON 210-211 (or ECON 203 for non-business majors) and junior standing. An introduction to the activities involving the exchange of goods, services and ideas for the satisfaction of human wants. Marketing is examined as it relates to the other functions of the organization, to consumers and to society. Formerly MRBL 308